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Meet our executive directors

Find out more about our Executive Directors

Alison Dean

CEO and Exec Board Member

Alison joined Great Places as a graduate in 1997 working in customer involvement, moving into regeneration and several housing management roles. She has over twenty years’ experience working in the housing sector in a variety of operational housing management and leadership roles.

Alison is passionate about driving people-focused change and has led large scale change programmes that ensure the needs of customers are at the heart of service delivery and positive organisational culture are built.
More recently, Alison has driven cultural change through continuous improvement of services and became Deputy Chief Executive in 2022 and took over as Chief Executive in July 2024.

Alison is also the Vice Chair at Warrington Housing Association.

Alison manages the Executive Team and is accountable to the Board.

As an Executive Director, Alison adheres to the Great Places Code of Governance and Probity Policies, and as such withdraws from the Board’s discussions and decisions on relevant matters where there is a material conflict of interest.

Guy Cresswell

Executive Director Customer Services

Guy is responsible for the customer-facing side of our business, ensuring the organisation provides a great customer experience. Alongside managing our neighbourhoods, he is also responsible for our work in Independence and Wellbeing, which supports our more vulnerable customers to develop life skills and achieve their goals, and is an active member in a number of sector-related partnerships and forums. Guy has extensive experience in all aspects of housing but his passion lies in health and housing, investment in communities and regeneration, and the importance of getting right the basics of property management.

Mike Gerrard

Chief Financial Officer

Mike has responsibility for ensuring Great Places’ finance, assurance, procurement, governance and colleague health and safety functions provide high-quality support to the rest of the Group. He also ensures that the Group’s regulatory and statutory requirements are satisfied.

One of Mike’s key challenges is balancing the need for the long-term financial viability and stability of Great Places with risks posed by the Group’s strategic growth and development objectives.

He started his career in auditing and professional services and has worked in the housing sector for 20 years.

Mike Gerrard

Helen Spencer

Executive Director of Growth

Helen Spencer leads Great Places’ Growth directorate, overseeing all development activity, sales, regeneration, and our in-house contractor, Terra Nova. She leads our strategic partnerships and supports sector-wide collaboration. 

Since joining Great Places in 2004, Helen has delivered thousands of new homes and led major regeneration projects across the North-West and South Yorkshire. A dedicated mentor, she champions talent development and leads award-winning teams. 

Helen is passionate about inclusive housing, having pioneered the UK’s first majority LGBTQ+ Extra Care scheme. Under her leadership, Great Places has achieved record delivery and earned key industry accolades. She also serves on the boards of Sheffield Housing Company and Hive Homes, promoting collaboration and innovation to meet housing needs. 

Steve Mather

Chief Property Officer

Steve has overall responsibility for our Repairs and Assets functions, overseeing these areas which also include facilities management, property investment, divestment, building safety compliance and carbon management.

He joined Great Places in 2024 from First Choice Homes Oldham, where he was Executive Director of Homes.

Steve has worked in the housing and regeneration sectors for over 30 years and has experience across all aspects of asset management and property-based services. Prior to joining First Choice Homes Oldham, he was Property Services Director at Places for People. He brings a wealth of experience and extensive knowledge of our sector, as well as a sharp customer focus that really benefits our business and the people that live in our homes and communities.

Steve Mather

Sharon Brown

Chief Transformation Officer

Sharon oversees the People and Transformation Directorate, which includes the Business Transformation, Communications, People and Tech Services Teams.

Sharon joined Great Places in 2002 working as a Tenant Participation Officer in Bolton, before taking on a variety of roles and becoming Director of Assurance in 2021. She has a vast knowledge and understanding of our business and sector, and in her role Sharon leads the strategic and cultural transformation of Great Places, helping us to achieve innovation, efficiency and excellence in service delivery for both colleagues and customers.

Sharon Brown

Latest News

25/02/2026

Creating fairer experiences: tailoring our services to your needs

An update from James Feetham-Evan, Inclusive Services Team Leader Hi everyone, At Great Places, we want every customer to feel listened to, respected and supported. As part of our Customer Experience Strategy, we’re spending more time getting to know our customers so we can understand the different needs people have across our communities. This helps […]

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25/02/2026

Great Places to Help Deliver New Neighbourhood at Sheffield’s Furnace Hill

Great Places has been appointed, alongside Capital&Centric, to transform Sheffield’s historic Furnace Hill into a thriving new neighbourhood with around 750 new homes. The project is part of a wider plan led by Homes England and Sheffield City Council to regenerate brownfield sites at Furnace Hill and Neepsend, together delivering up to 1,300 new homes, […]

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Customer Committee

25/02/2026

MyGreatPlace – better communications with the help of Customer Committee

At Great Places, we’re always looking for ways to make our communications clearer, more helpful and shaped by the people who use them, our customers. That’s why our Communications Team recently teamed up with our Customer Committee to review how we share information, starting with the MyGreatPlace magazine. When the team met with the committee last year, […]

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