Transforming for the future: A decade of great innovation and change
Our ambition statement 2026-2036
Great Places is a business with a strong purpose, a proud history and a bright future. In an ever-changing world, these 10-year ambitions are our ‘north star’. They are our high-level, inspirational declarations of intent, setting a course for a decade defined by bold action and lasting impact.
These powerful statements outline not just what we hope to achieve, but also what we must be: a brilliant business that leads with purpose, challenges the status quo, and puts people at the heart of every decision. They reflect our belief that good quality, affordable homes are the foundation for thriving lives – and that by working together with customers, partners and each other, we can be a future-focused force for good… This is our invitation to think bigger, act bolder and shape a future where every customer, community and colleague has the opportunity to flourish into the long-term.
Our vision for the next 10 years remains clear - we are committed to continuing to create:
Great Homes
Maximising our investment in sustainable homes.
Great Communities
Building successful, vibrant communities.
Great People
Providing outstanding customer service and support.
In doing so, we will hold true to our values:
We are fair
We care
We appreciate
We partner
We innovate
Our ambition for the next decade begins with our commitment to our customers.
We believe that a high-quality home provides a stable foundation for a good life, and our transformative vision is designed with our customers at its heart.
As the world around us evolves, so must we.
Over the next 10 years, we will reshape our services and maximise our impact to ensure we will build a more resilient, innovative, and sustainable organisation that is equipped to navigate these changes and deliver lasting, positive experiences for our customers, communities and colleagues.
In delivering on our ambitions we aspire to lead the way in rebuilding trust in social housing.
Through genuine partnership, fairness, and a focus on improving services and increasing housing supply, we aim to restore confidence in the sector and create communities where people feel respected, valued, and proud to live.
In 10 years, Great Places will be…
